Description

The Idea workout is a workshop which aims to introduce people to prototyping process and the part it plays in generating, challenging and exploring ideas. The 1hr session is designed to get participants engaged through ‘doing’. A series of drawing exercises come thick and fast to show how quickly ideas can be recorded and put down onto paper. The ideas are challenged and pushed to see where they may go, before putting them into a context and testing them again. Participants take away an understanding of how prototyping can be used to test and communicate their ideas, and a few tools that will help them to do this.

The workshop was initially run during the launch event of Ithra’s Prototyping Week 2017 and has since been delivered in events including Saudi Design Week, Dubai Design Week and Tanween, Ithra Creativity Season. It utilizes the Ithra’s, Idea Labs Design collection to provide examples and drawing models providing a great introduction to the type of content and spirit of experience participants will receive from Ithra.

Duration – 1hr

Learning Outcomes

• Participants will have an understanding of the different uses and benefits of prototyping
• They will be able to demonstrate they can generate ideas quickly
• They will be able to demonstrate a variety of tools to test and evaluate their ideas.

 About King Abdulaziz Center for World Culture (Ithra)

King Abdulaziz Center for World Culture (Ithra), sees human potential as the greatest source of change. This is why it is focused on accelerating that potential through encouraging creativity, inspiring minds, and empowering talent. Ithra is an all-purpose cultural destination. Ithra has created an environment for transformative experiences to unlock the power of potential through mastery in arts, science, literature and innovation.

 About the Instructor

Creative Director, Idea Lab, Ithra – The King Abdulaziz Center for World Culture. Robert has worked in the Creative and Cultural industries for the past 20 years. He is currently thoroughly enjoying working as part of the programs team at Ithra to inspire creativity, innovation and entrepreneurship in the Kingdom. With a passion for creativity where ever he sees it, Robert is currently curating Tanween, Ithra Creativity Festival launching this October.

Robert’s career started in 1997 when he founded Superblue a creative consultancy to improve the design of our Public Realm, Health, and Education environments. He has also worked as head of exhibitions for Christie’s, a senior exhibition designer at The British Museum and research fellow at University College of the Arts, Bournemouth. Robert holds an MA in Design Products from The Royal College of Art, London.