Where: Spine Auditorium between Buildings 2 & 3
Credit: 6
Description
Communicating science has become an integral part of a scientist’s research cycle. According to UNESCO, there are more than 7 million scientists and researchers working in labs today -- and they are publishing approximately 2 million articles a year in various journals. With so much science being produced, how can you make sure your research gets noticed and reaches the right people?
About this 3-sessions workshop
This workshop will show you different ways to communicate your research, as well as show you how to keep momentum going and continue to build your personal reputation as an expert in your field with the media, fellow researchers and future investors between your discoveries.
Topics that will be covered in this 3-day workshop include:
- Establishing goals for communicating your science to different audiences
- Developing and practicing targeted messages about your research to reach your audiences
- Looking the latest methods used to communicate science
- Using social media and learning how to effectively increase your followers
- Resources for communicating more broadly
By the end you will understand what the media wants, have learned multiple ways to communicate science ranging from articles and video to social media and have the tools you need to develop your own science communication plan.
We value your feedback and welcome any comments you may have to help us improve our programs. Make sure you submit the survey after you have attended this event!
Michelle Ponto
Michelle Ponto is an Emmy-nominated journalist and author. She started her career 25 years ago as a science writer for Biotech Magazine and ComputerWorld, and has since gone on to communicate science through print, video and digital media for Discovery Channel, The New York Times and a number of TV news organizations across the US including ABC and CBS. In addition to having had the opportunity to interview scientists all over the world, she has also worked for Thomson Reuters, IDG and Frontiers, one of the world’s leading open access science publishers. She currently is the Global Communications Manager at KAUST. Michelle has a MS in Creativity and Innovation, and Bachelor degrees in Communications, Fine Arts, Accounting and Finance and Sports Science.
Nicholas Demille
Nicholas Demille is the head of University Editorial Services - the KAUST team responsible for publishing the official English language social channels, website, The Beacon and The Lens. Before joining KAUST he worked as an agency copywriter for numerous Fortune 100 brands. He also lived with the Maasai as a U.S. Peace Corps Volunteer in Kenya. Demille earned a master's degree in Global Journalism from Indiana University
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